𝑭𝒓𝒐𝒎 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝑻𝒓𝒖𝒔𝒕 𝒕𝒐 𝑴𝒂𝒓𝒌𝒆𝒕 𝑰𝒎𝒑𝒂𝒄𝒕: 𝑺𝒕𝒖𝒅𝒆𝒏𝒕 𝑭𝒊𝒆𝒍𝒅 𝑽𝒊𝒔𝒊𝒕 𝒕𝒐 𝑰𝑵𝑮𝑼 𝑺𝒌𝒊𝒏🧴

On 19 October 2026, our students visited INGU Headquarters for an inspiring corporate study visit, captured here by our Student Media Team. Meeting directly with co-founders Ing & Thatch Kitiyadisai, the session unpacked the strategic playbooks that propelled INGU from an emerging direct-to-consumer label into a recognized omnichannel brand. By prioritizing consumer education over traditional ads, INGU built an informed, loyal community through value-first content before pitching products. This strong digital following paved the way for a smooth retail expansion, turning online demand into high-performing partnerships in top health and beauty stores nationwide. INGU demonstrated to our students that challenger brands do not win by copying giants—they win by staying agile, transparent, and genuinely connected to their community. We are excited about the closer ties ahead and the international learning pathways this creates for our community. Stay tuned as these opportunities unfold! 💙🌍